McDonald's Swedish Campaign Backfires

Kenneth Coo Published 09/26/2016 in facepalm

Sometimes you try to warm the hearts of others and you end up burning yourself.

1.
DDB Stockholm an advertising agency made a PR win for McDonald's. Or so they thought.
2.
You could turn in empty cans and receive burgers. Good for the environment and perfect for college kids who drink at concerts and get hungry...
3.
...where they gonna go? To McDonald's of course. Things were going well and people responsible were probably about tp celebrate on a beach and have a party themselves when the plan backfired.
4.
Someone realized that you "pay with junk for junk-food" and McDonald's Sweden is associated with trash and over drinking. Not good, isn't it?

1.
DDB Stockholm an advertising agency made a PR win for McDonald's. Or so they thought.
2.
You could turn in empty cans and receive burgers. Good for the environment and perfect for college kids who drink at concerts and get hungry...
3.
...where they gonna go? To McDonald's of course. Things were going well and people responsible were probably about tp celebrate on a beach and have a party themselves when the plan backfired.
4.
Someone realized that you "pay with junk for junk-food" and McDonald's Sweden is associated with trash and over drinking. Not good, isn't it?

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DDB Stockholm an advertising agency made a PR win for McDonald's. Or so they thought.

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Categories: Facepalm

Tags: sweden swedish europe embarrassing wtf lol funny crazy strange hilariously making fun hilarious fail weird lulz mcdonalds